In 1985, the American Cancer Society, with support from Imperial Chemical Industries, initiated a week-long breast cancer awareness campaign, which later evolved into the month-long observance we know today. But the real turning point came in 1992 when the pink ribbon made its debut.
The tradition of using ribbons for causes goes back to 1979 when yellow ribbons symbolized hope for prisoners of war. Initially, breast cancer awareness ribbons were peach-colored, thanks to Charlotte Haley’s grassroots efforts.
Simultaneously, Alexandra Penney and Evelyn Lauder joined forces, distributing pink ribbons through Self magazine’s Breast Cancer Awareness Month issue. With the vast reach of Self and Estée Lauder, pink became the dominant color associated with breast cancer awareness, adopted worldwide by organizations.
Let’s continue to support this vital cause! 
Source: breastcancer.org
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